“Since the first time I met Michael I was sincerely impressed with how "interested" he is. Whether CEO of a Fortune 500 company or first year student, Michael treats people with respect and has his ears open with the intention of learning something new... I have never met someone who has such a grasp on the intangibles as Michael.”

        ~ David Whetstone, Astro Design

“Michael has an amazing ability to listen to our needs and somehow translate spoken words into drawn images with remarkable intuition and speed. He is so "on the mark" with gathering up our design needs, composing them and finally rendering them that when I see his renderings, I wonder if somehow he has tapped directly into my cerebral cortex! Professional, highly skilled, on-time, very creative, and willing to push us to look at things differently have led us to Michael time and time again with our product design and graphic needs.” 

        ~ Phillip Burke, CEO Rev1 Engineering

“A great designer is someone who both pays attention to and is interested in everything around them. They can then take that ever increasing knowledge and create something amazing and fresh with it. Michael is one of the best I've seen or met and is a great guy to work with in addition.” 

        ~ Steve McDonald, Faceplant Design, formerly of frog design

“Michael is an extremely passionate creative - he holds a breadth of skill few can compare & an amazing personality which naturally fosters innovation & great creative thinking. Companies need more people like Michael & I have no doubt he will continue to do great things.”

        ~ Umar Hanif, strategist at Motorola


As Chief Design Officer of Sound United, Michael DiTullo is passionate advocate as well as experienced practitioner of design. There he is responsible for ethnographic research, product definition, product line management, design strategy, brand positioning, industrial design, and marketing creative for the Definitive, Polk, and BOOM brands. In addition to his work at Sound United he is a contributor for the well-known design resource, core77.com. He lectures at corporations, universities, and conferences on the effect, value, and how to’s of design. Prior to Sound United Michael was Creative Director at the legendary frog design, where he lead teams that worked with Google, Motorola, Honda, Braun, Brooks, Harmon Kardon, and Intel. Before frog DiTullo spent nearly a decade developing several product collections at Nike Inc for the Converse, Jordan, and Nike brands, from advanced concept to production. He started his career at Evo Design where he worked for a wide array of clients. DiTullo holds a BFA in Industrial Design from the Rhode Island School of Design and also studied at the Cleveland Institute of Art. His work has garnered international awards and has been featured in many media outlets and publications. Michael lives by the beach in San Diego with his wife, artist, Kristina Bell DiTullo. He draws stuff from the future...

Analog Dreams is a compilation of eye popping design sketches by Michael DiTullo. It is comprised of over 120 pages of dynamic, behind the scenes sketches from the first  decade of DiTullo's professional work as an industrial designer. Also included are some of Michael's thoughts on how to improve your rapid visualization skills, and what it takes to be fluent in visual language. A must have for any design or architecture student, and anyone looking for a little visual inspiration.

“Michael is an inspiration to work with. He has a gift for finding the most beautiful, functional, and successful solution to any problem, regardless of industry or business case. Even more unusually, his talent scales - as a leader, he inspires greatness in others.”

        ~ Alicia Bergin, Managing Director of Method Design

“Michael is an inspired design leader with a storied pedigree stemming from the likes of Nike and frog design. I consider Michael among the top talents in the Industrial Design profession and respect his judgement with anything design related. He is both friend and colleague - someone I trust implicitly.”

        ~ Howard Nuk, Head of Industrial Design, Samsung

“Michael is inspiring to work with, and a great leader. His ability to not only produce great design, but also recognize great design and create narrative around great design is second to none.”

        ~ JD Battles, Principle UI Designer at Crunch Base

“Michael’s boundless energy and positive attitude makes him a real pleasure to work with. His design sensibility and the ability to quickly and efficiently run programs is a tremendous asset to any organization. He has a very high standard for both himself and the people that he works with which raises the quality of the work of the teams he manages”

        ~ Cormac Eubanks, Product Development Director, frog

“He is an extraordinary talent with boundless passion for innovative design. He is the finest designer I have worked with, heard of or read about.”

        ~ Aaron Szymanski, Founder of Evo Design




© michael ditullo . 2011




I believe succesful designs originate from the intersection of these things:

1) The needs of the user

must solve a real problem and connect with the heart as much as the mind

2) The concerns of industry

must be able to be manufactured and distributed to fund the next innovation

3) The influences of culture

must be relevant to the world of today and inspire the world of tomorrow

My definition of a designer

The combination of these skills has helped me collaborate on some of the most innovative industry leading products for Fortune 500's, startups, and everything in between.

problem solving

ability to synthesize & analyze with non-linear solution finding

verbal communication skills

ability to listen, influence, and build compelling arguments through verbal mediums

knowledge of craft

ability to implement concepts & experience with  production methods

© michael ditullo . 2011

visual communication skills

ability to build compelling stories through visual mediums, 2D & 3D, analog and digital


People don't have Picassos, they have stuff

Most people will never own a Picasso. They probably won't look at an Agnes Martin daily. They might not purchase a Brancusi sculpture for the living room, or live in a Frank Lloyd Wright home. On the other hand, they most likely will wake up to look at their alarm clock each morning, drive their car to and from work, and look at their watch countless times. It is easy to underestimate the impact of interacting with these objects. They are part of our daily routines. It is all too easy to discount them as mere products.

A person strapping on their watch, glancing at it throughout the day, every day, possibly for a period of years, has the opportunity to come to know it on an intimate level. It could be the last thing this person sees before drifting to sleep at night and the first thing they see in the morning. This person will know every line, every detail, every nuance of color and shape, even if only on a subconscious level.

From the standpoint of a designer, this is an opportunity to provide people with something above and beyond an object that performs a simple function. It is an chance to give them a work of art. A work of art that they personally interact with every day. A work that people take notice of and admire, or one that blends into the surroundings and makes its statement with a whisper. A work that is a sculptural marvel and technical feat, or one that performs a function with such clean simplicity it takes on an elegance of its own. A work of art that can stimulate every sense, based on the desire of its designers.

In this way an object's form takes on a function of its own. The form of a product transcends styling and becomes the manifestation of an idea. The form is a medium that melds functionless sculpture and sculptureless function into a unified whole, creating something entirely different.

Creating a piece of art for everyone. Creating a well designed product.

© michael ditullo . 2008


Featured Projects

Developing a common design language across multiple iconic vehicles.

Redefining an iconic American audio brand.

Evolving a hero athlete into an ideal through product.

Taking a premium audio brand into the smart home space.

My framework for a succesful design

Michael and the team speaking about the design of the Definitive Technology BP9000 series of home theater speakers