Passionate advocate and evangelist of design. Positive team motivator. Experienced in delivering industry leading product with a high level of technical difficulty. Focused on creating meaningful objects that manifest brand principles, are culturally relevant and exceed consumer expectation.
2012- Present, Chief Design Officer at Sound United. Leading design of consumer branded audio under the Polk Audio, Definitive Technology, and BOOM brand names. Responsible for leading Global Design Center. Establish design direction and vision across all brands and guide direction through implementation in all forms including; brand positioning, branding, product definition, innovation, design research, user experience, product design, web presence, out of box experience, point of purchase experience, web and mobile apps.
2010-2012. frog design. Creative Director
Led key convergent programs for a diverse array of clients including Honda, Google, P&G, Harmon Kardon, Motorola, Brooks, DEI Holdings, and Intel. Developed and articulated project vision. Scoped and proposed programs. Directed and mentored multi-disciplinary teams comprised of industrial design, interaction, visual design, design research, strategy, mechanical engineering, brand and technology. Collaborated with multiple frog studios.
2003 - 2010. Nike Inc. Various positions
2007 - 2010. Converse. Design Director
Directed multi-disciplinary teams in multiple geographic locations. Defined product collection design ethos. Conducted consumer research. Guided conceptual development and mentored design team through all stages of product development. Briefed and collaborated with advanced R&D teams. Drove and implemented all aspects of product vision into production from product to packaging, retail and web communications. Frequent Asia development trips. On camera and print PR for brand.
2004-2007. Nike, Brand Jordan division. Designer
Designed industry leading performance and lifestyle footwear, apparel, bags, watches, and accessories. Responsible for establishing product goals and requirements. Collaborated directly with professional athletes including Michael Jordan, Carmelo Anthony, and Derek Jeter.
2003-2004 Nike, Sportswear Division. Designer
Responsible for researching and designing global products. Assisted in defining and setting direction for product categories.
2003-present. Core77.com. Author, Moderator and Producer
Author articles on design theory and practice. Moderate professional online discussion forum with 1,400+ members. Produce design events and videos.
1998-2003. EVO design. Designer
Led product design projects for clients including: Nike, Burton, Bose, Intel, Williams-Sonoma, Crate & Barrel, Hummer, Waring, Hasbro, VTech, Bic, Schick and Kodak. Managed projects through all phases including: moderating brainstorm sessions, initial concepting, design refinement, supervising prototypes, guiding design through engineering phases, and managing relationships with clients.
1998-present. Michael DiTullo. Freelance
Freelance design projects for Icon (custom vehicles manufactured in California), Brooklyn Workshop Skateboards, Burke Built Motorsports, Gisser Automotive Concepts, Burton Snowboards, Architecture for Humanity, Rhythm Product Development, Compound Gallery, Aava Mobile, and Key Technologies.
LECTURES | SEMINARS | COMPETITIONS JURIED
2016 Clevelend Institute of Art, Spring Show Keynot Speaker and Guest Critic
2016 Metropolitan State University Denver, Guest Lecturer
2015 Thought At Work Conference, Keynote Speaker
2015 Domus Academy, San Diego Extension, Guest Speaker and Critic
2014 Object Culture Conference, Keynote Speaker
2012 Core 77 Design Awards, Juror
2012 Cut & Paste Awards, Juror
2011 The Tecnológico de Monterrey, Mexico, Design Addict Conference, Keynote Speaker
2011 University of Cincinnati, Guest Speaker
2010 University of Illinois, Guest Speaker
2010 RISD, Guest Speaker
2010 Ohio IDSA, Guest Speaker
2010 Cleveland Institute of Art, Guest Critic
2009 Wentworth Institute of Technology, Guest Speaker
2009 A Better Future By Design Conference, Speaker
2009 IDSA Boston Back To School Sessions, Speaker
2009 IDSA NED Conference, Future of Design Education, Panel Member
2009 IDSA Northeast Region Merit Award, Juror
2008 Massachusetts Institute of Technology, Visiting Speaker
2008 IDSA Influence Conference, Speaker
2007 Adobe, Live Photoshop Seminar at Adobe HQ
2007 ACIDO Rocket Design Awards, Juror
2004-2005 Portland Institute of Art, Adjunct Instructor
2003 Columbus College of Art and Design, Visiting Speaker
1998 Rhode Island School of Design, BFA in Industrial Design
1998 Harvard Business School / RISD independent studies
1997 Cleveland Institute of Art, Design Exchange Program in Transportation
1997 Rhode Island School of Design & Domus Academy, Milan, Italy study program
2015 CEA Mark of Excellence, Definitive Technology W Studio
2014 CES Innovations Award, Polk Camden Square
2014 CES Innovations Award, Definitive Technology ST-L
2014 Good Design Award, Polk Camden Square
2013 CES Innovations, BOOM Swimmer waterproof speaker
2013 Good Design Award, Definitive Technology Cylinder Bluetooth speaker
2007 Architecture for Humanity
2005 Mobile PC Magazine Concept Design Award
2004 Comenius Cachet
2003 ADEX Platinum
2003 Carnegie Xorel Award
2002 Business Week IDSA Silver Industrial Design Excellence Award
2001 Shonan World Design Award
2000 American Society on the Aging Universal Design Award
1998 RISD Industrial Design Faculty Award
2016 to present Medium Festival, Board Member
2015 to present Domus Academy, Advisory Board Member
2014 Featured in the book "Breaking In" by Amina Horozic
2012-2013 SFMOMA, Architecture and Design Accessions Committee member
2010-2012 The Design Museum Boston, Board member
2011 Featured in the book “As Little Design as Possible; the Work of Dieter Rams” by Sophie Lovell
2010 Published the book “Analog Dreams, the sketches of Michael DiTullo”
2009 Featured in the book “FUTR WRLD”
2008-2009 Key Technologies, Design advisor
2007 Featured in the book “Drawing for Designers” by Alan Pipes
2005 Architecture for Humanity, Designed branding, pro bono
2003 Work featured in the book “Watches Tell More Than Time”
Developing a common design language across multiple iconic vehicles.
Redefining an iconic American audio brand.
Evolving a hero athlete into an ideal through product.
Taking a premium audio brand into the smart home space.