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OVERVIEW


Passionate advocate and evangelist of design. Positive team motivator. Experienced in delivering industry leading product with a high level of technical difficulty. Focused on creating meaningful objects that manifest brand principles, are culturally relevant and exceed consumer expectation.




EXPERIENCE


2012- Present, Chief Design Officer at Sound United. Leading design of consumer branded audio under the Polk Audio, Definitive Technology, and BOOM brand names. Responsible for leading Global Design Center. Establish design direction and vision across all brands and guide direction through implementation in all forms including; brand positioning, branding, product definition, innovation, design research, user experience, product design, web presence, out of box experience, point of purchase experience, web and mobile apps.


2010-2012. frog design. Creative Director

Led key convergent programs for a diverse array of clients including Honda, Google, P&G, Harmon Kardon, Motorola, Brooks, DEI Holdings, and Intel. Developed and articulated project vision. Scoped and proposed programs. Directed and mentored multi-disciplinary teams comprised of industrial design, interaction, visual design, design research, strategy, mechanical engineering, brand and technology. Collaborated with multiple frog studios.


2003 - 2010. Nike Inc. Various positions


2007 - 2010. Converse. Design Director

Directed multi-disciplinary teams in multiple geographic locations. Defined product collection design ethos. Conducted consumer research. Guided conceptual development and mentored design team through all stages of product development. Briefed and collaborated with advanced R&D teams. Drove and implemented all aspects of product vision into production from product to packaging, retail and web communications. Frequent Asia development trips. On camera and print PR for brand.


2004-2007. Nike, Brand Jordan division. Designer

Designed industry leading performance and lifestyle footwear, apparel, bags, watches, and accessories. Responsible for establishing product goals and requirements. Collaborated directly with professional athletes including Michael Jordan, Carmelo Anthony, and Derek Jeter.


2003-2004 Nike, Sportswear Division. Designer

Responsible for researching and designing global products. Assisted in defining and setting direction for product categories.


2003-present. Core77.com. Author, Moderator and Producer

Author articles on design theory and practice. Moderate professional online discussion forum with 1,400+ members. Produce design events and videos.


1998-2003. EVO design. Designer

Led product design projects for clients including: Nike, Burton, Bose, Intel, Williams-Sonoma, Crate & Barrel, Hummer, Waring, Hasbro, VTech, Bic, Schick and Kodak. Managed projects through all phases including: moderating brainstorm sessions, initial concepting, design refinement, supervising prototypes, guiding design through engineering phases, and managing relationships with clients.


1998-present. Michael DiTullo. Freelance

Freelance design projects for Icon (custom vehicles manufactured in California), Brooklyn Workshop Skateboards, Burke Built Motorsports, Gisser Automotive Concepts, Burton Snowboards, Architecture for Humanity, Rhythm Product Development, Compound Gallery, Aava Mobile, and Key Technologies.



LECTURES | SEMINARS | COMPETITIONS JURIED


2016 Clevelend Institute of Art, Spring Show Keynot Speaker and Guest Critic

2016 Metropolitan State University Denver, Guest Lecturer

2015 Thought At Work Conference, Keynote Speaker

2015 Domus Academy, San Diego Extension, Guest Speaker and Critic

2014 Object Culture Conference, Keynote Speaker

2012 Core 77 Design Awards, Juror

2012 Cut & Paste Awards, Juror

2011 The Tecnológico de Monterrey, Mexico, Design Addict Conference, Keynote Speaker

2011 University of Cincinnati, Guest Speaker

2010 University of Illinois, Guest Speaker

2010 RISD, Guest Speaker

2010 Ohio IDSA, Guest Speaker

2010 Cleveland Institute of Art, Guest Critic

2009 Wentworth Institute of Technology, Guest Speaker

2009 A Better Future By Design Conference, Speaker

2009 IDSA Boston Back To School Sessions, Speaker

2009 IDSA NED Conference, Future of Design Education, Panel Member

2009 IDSA Northeast Region Merit Award, Juror

2008 Massachusetts Institute of Technology, Visiting Speaker

2008 IDSA Influence Conference, Speaker

2007 Adobe, Live Photoshop Seminar at Adobe HQ

2007 ACIDO Rocket Design Awards, Juror

2004-2005 Portland Institute of Art, Adjunct Instructor

2003 Columbus College of Art and Design, Visiting Speaker



EDUCATION


1998 Rhode Island School of Design, BFA in Industrial Design

1998 Harvard Business School / RISD independent studies

1997 Cleveland Institute of Art, Design Exchange Program in Transportation

1997 Rhode Island School of Design & Domus Academy, Milan, Italy study program


AWARDS


2015 CEA Mark of Excellence, Definitive Technology W Studio

2014 CES Innovations Award, Polk Camden Square

2014 CES Innovations Award, Definitive Technology ST-L

2014 Good Design Award, Polk Camden Square

2013 CES Innovations, BOOM Swimmer waterproof speaker

2013 Good Design Award, Definitive Technology Cylinder Bluetooth speaker

2007 Architecture for Humanity

2005 Mobile PC Magazine Concept Design Award

2004 Comenius Cachet

2003 ADEX Platinum

2003 Carnegie Xorel Award

2002 Business Week IDSA Silver Industrial Design Excellence Award

2001 Shonan World Design Award

2000 American Society on the Aging Universal Design Award

1998 RISD Industrial Design Faculty Award


OTHER HIGHLIGHTS


2016 to present Medium Festival, Board Member

2015 to present Domus Academy, Advisory Board Member

2014 Featured in the book "Breaking In" by Amina Horozic

2012-2013 SFMOMA, Architecture and Design Accessions Committee member

2010-2012 The Design Museum Boston, Board member

2011 Featured in the book “As Little Design as Possible; the Work of Dieter Rams” by Sophie Lovell

2010 Published the book “Analog Dreams, the sketches of Michael DiTullo”

2009 Featured in the book “FUTR WRLD”

2008-2009 Key Technologies, Design advisor

2007 Featured in the book “Drawing for Designers” by Alan Pipes

2005 Architecture for Humanity, Designed branding, pro bono

2003 Work featured in the book “Watches Tell More Than Time”


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Featured Projects

Developing a common design language across multiple iconic vehicles.

Redefining an iconic American audio brand.

Evolving a hero athlete into an ideal through product.

Taking a premium audio brand into the smart home space.