I began my 8 year stint at Nike in the newly formed Sportswear division, then called Active Life. For 30 years Nike had developed footwear for specific sports, almost without exception. In Sportswear, we could design product around different personas. If sport was what you did for 2 hours a day, we were designing product for the other 22 hours. I mainly worked on higher end boutique product for Europe, Asia, and select US retail like Barneys NY and Fred Segal in LA.