Qoros 3 Interior. 2011
To design the first ever Chinese car into western markets, Qoros hired both the legendary Ital Design and Frog Design firms.
The exterior was done by Ital Design, the branding by Frog NY, the HMI by Frog Shanghai, and the interior was done by a small team lead by me in Frog SF with Ital Design doing the final CAD modeling. The goal was to make something that would comfortably compete with a Jetta. The time frame was only 3 weeks to hit the launch date.