Let there be light.

Entering a new product category takes creativity, strategic thinking, and commitment. Kirei engaged Michael DiTullo to help the brand enter the adjecent space of commercial architectural acoustic lighting and stay true to their brand principles of design driven sustainable innovation. The result is the Get Lit collection, a portfolio of 8 lighting products designed to help interior designers and architects create amazing spaces that look and sound great.

Contributions: innovation pipeline management, industrial design, product naming, marketing themes, brand positioning, photography and video creative direction.