Once the design is completed it can be a long road to making it real. Having worked in house at several large corporations including Nike and Sound United, Michael DiTullo understands that you may need some creative input along the way to make sure the design intent is preserved.

Typical activities:

Engineering conferences

Red line revisions of factory work

Prototype reviews an tear downs

CMF verification

What can we make for you?

The DDRIVE Process

We break the creative proces down into 5 simple steps we call The DDRIVE Process. Not every project needs us to be involved with all 5 steps, but we love to help with as much as possible.



Once the design is finalized in the refine phase, we will set to work creating the final outputs you need to make it real. This includes 3D CAD that integrates your components, photorealistic 3D renderings, physical appearance models, and lifestyle renderings of the final design.

Typical activities:

3D modeling

Photorealistic renderings

Branding playbook

physical appearance models


We refine the selected concept from the design phase. If it is a piece of consumer electronics, we will be making sure your components fit into the selected design. For softgoods projects we will begin creating techpacks. With branding projects we will be working out all of the executions.

Typical activities:

Final form definition

2D Techpacks

CMF documentation

Pixel perfect logo refinement


This is where the rubber hits the road. Typically we like to do two rounds of ideation concepts. In the first round explore widely and get your feedback. In the second round we narrow down the solution set and explore more deeply to make sure the solution really solves the problem.

Typical activities:

Divergent Ideation concept burst

Down select workshop

Convergent concept burst

concept recap presentation



You are the experts in your field, we are the experts in applied creativity. In the discover phase we spend time with you and your team to completely understand the existing parameters and define the boundaries. We also identify key trends that will influence the outcomes.

Typical activities:

Stakeholder Interviews

Ethnographic Interviews

Trend Identification

Spec Documentation


Over 20 years of experience.

For more than two decades Michael DiTullo has been designing iconic, industry leading products and brand experiences for companies like Nike, Google, Intel, Honda, Hasbro, and small innovative start ups as well.

This is what we do.

Strategic Design:

Outcome oriented design research (ethnographic interviews, retail intercepts, inter-industry trend analysis) and the creation of innovation roadmaps, product portfolio matrices, and design language systems that can be used to guide your brand for years to come.


Brand Identity Systems:

Creating unique and differentiated brand positioning, brand marks, and usage guides to ensure your brand is instantly recognizable and shows up effectively and consistently across all touch points. We make sure your branding works hard and works well across all executions.

Product Design:

With a deep experience in industrial design, from advanced product concepts and archetype definition through production detailing and packaging recommendations, Michael DiTullo has brought 100's of successful, award winning products to production in almost every product category.

Brand Experiences:

Consistency is one of the hallmarks of a great brand. Michael DiTullo has designed dozens of major trade show brand experiences, immersive retail product experiences and brand web strategies so that brands create consistent messaging across all of their consumer touch points.

Creative Direction:

Once your product is ready to come to life the story telling begins. Michael DiTullo has done creative direction across print and digital ad campaigns and physical brand experiences. We work with your marketing team to ensure the core product story is told from the first sketch all the way to the retail display.

How can we work with you?

Every client has different needs and every project has different demands. Our flexible approach to collaborative creativity allows us to match your parameters. These are three ways we typically engage with partners.


Need a quick creative jolt for your team? We can create a custom tailored workshop around a specific category or topic to work through with your teams. Workshops are typically 2-3 days in length, require a week of prep, and a follow up week to document all of the outputs.


Our exclusive DDRIVE process allows us to collaboratively create the right approach for your specific project whether that is in product design, branding, design strategy, marketing creative, or all of the above. We will make sure that our deliverable include what you need.


Sometimes we get into a consistent workflow with a partner where we are consulting often and regularly across a broad range of projects. In these scenario a creative retainer allows us to keep it fast and loose so we can have the maximum impact and agility.



What do you need to be successful at product launch? As a former Chief Design Officer of a global electronics conglomerate, Michael DiTullo understands the importance of telling a single story from  sketch to shelf. Let us work with your marketing team to make the launch a success.

Typical activities:


Launch videos

Print advertising

Digital marketing creative