Over 20 years of experience.

For more than two decades Michael DiTullo has been designing iconic, industry leading products and brand experiences for companies like Nike, Google, Intel, Honda, Hasbro, and small innovative start ups as well. This is what we do.

Strategic Design: Outcome oriented design research (ethnographic interviews, retail intercepts, inter-industry trend analysis) and the creation of innovation roadmaps, product portfolios, and design language systems that can be used to guide your brand for years to come.

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Brand Identity Systems: Creating unique and differentiated brand positioning, brand marks, and usage guides to ensure your brand is instantly recognizable and shows up effectively and consistently across all touch points.

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Product Design: With a deep experience in industrial design, from advanced product concepts and archetype definition through production detailing and packaging recommendations, Michael DiTullo has brought 100's of successful, award winning products to production.

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Brand Experiences: Consistency is one of the hallmarks of a great brand. Michael DiTullo has designed dozens of major trade show brand experiences, immersive retail product experiences and brand web strategies so that brands create consistent messaging across all of their consumer touch points.

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Creative Direction: Once your product is ready to come to life the story telling begins. Michael DiTullo has done creative direction across print and digital ad campaigns and physical brand experiences. We work with your advertising agencies to ensure the core product story is told from the first sketch all the way to the retail display.

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How can we work with you?


Cross-disciplinary design thinking, innovation, and ideation workshops.


Project based programs designed to create a lasting solution.


Retainer based creative direction and design leadership.